Oracle Customer Relationship Management (CRM)

Oracle CRM

Oracle's integrated Customer Relationship Management (CRM) solution is a set of applications that give you information-driven sales, service, and marketing. Oracle CRM is built on an open, standards-based architecture that streamlines business processes, improves data quality, and allows all your key divisions to draw from the same source of data.

There are more than 50 Customer Relationship Management (CRM)-specific applications that help you address every phase of your CRM cycle.

Some of them are listed below:

·        Oracle Channel Revenue Management

·        Oracle Order Management

·        Oracle Service

·        Oracle Sales

·        Oracle Marketing

Oracle Channel Revenue Management

The Oracle E-Business Suite family of Channel Revenue Management Applications enables information-driven channel revenue management by using consistent, accurate enterprise information and advanced tools for managing all aspects of both the direct and in-direct channels. From partner lifecycle management, discount and rebate program management, channel sales collaboration, claims settlement, marketing and measuring performance, Oracle Channel Revenue Management Applications increase channel effectiveness by using consistent enterprise information in every phase of the process. It is also integrate with other Oracle E-Business Suite application like Oracle Sales, Oracle iStore, Oracle Marketing, Oracle Supply Chain Management, and Oracle Financials.

Oracle Order Management

The Oracle Order Management drives the order fulfillment process of any business. The open, workflow based architecture supports tailored, automated fulfillment processes without customization. It captures multi-channel demand from sources including EDI, XML, telesales or web storefronts. As part of a complete order to cash solution it enables global order promising and is integrated to transportation management.

Oracle order management helps us to provide the benefits of  the following:

a.      Improving the Sales Visibility

Sale agents have access to accurate and complete information via a single repository housing all relevant sales transactions

b.      Increasing Customer Satisfaction

The customer are empowered with self-service status tracking functionality

c.      Quick sales Cycle

Blanket sales agreements associate customer orders (releases) with pre-negotiated terms and volume commitments.

Oracle Service

The Oracle Service Applications provides true information-driven customer service—service that enables your agents and technicians to meet and exceed customer expectations by empowering them with information that is consistent, accurate, and actionable. Through comprehensive integration of service delivery channels including web-self-service, agent-assisted service via the contact center, and field service, Oracle Service provides a single, robust platform for managing service-related information and processes. It is also integrate with other Oracle E-Business Suite application, including Oracle Sales and Oracle Marketing.

Oracle Sales

The Oracle Sales Applications enables information-driven selling by using consistent, accurate enterprise information and advanced selling tools for accelerating the sales cycle. From identifying prospects, creating proposals, to handling complex quotes and contracts, fulfilling orders and compensation and customer follow-up, Oracle Sales Applications increase selling effectiveness by using consistent enterprise information in every phase of the sales process. Oracle Sales is part of the Oracle E-Business Suite, integrating with other E-Business Suite applications including Oracle Marketing and Oracle Service.

Oracle Marketing

The Oracle Marketing provides a single, strong platform for managing marketing-related information and processes. Oracle's unique approach aligns the marketing process across the enterprise, facilitating successful business outcomes, driving revenue through up-sell and cross-sell campaigns, maximizing usage of marketing investments, and improving overall marketing and sales effectiveness.

With information-driven marketing, consistent, accurate and actionable enterprise information is derived from all marketing channels from your prospects and customers, from your partners and from your selling organizations. It also integrate with different Oracle application including Oracle Sales and Oracle Marketing.

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